Creating Your Marketing Plan – The Plan of Attack: Part 2
Further to my last post, I’m now posting ‘Part 2′ of “Creating Your Marketing Plan – The Plan of Attack.” After doing research on your industry, target market, business, and competition, you’re now poised to create your Objective!
Just as in my previous post, the items I’ve coloured red & marked with an asterisk is what I (or another marketing consultant/designer) would need to know your answers to, to assist in offering marketing suggestions / promotional plan / or actual design work:
Top 10 Common Impediments to Sales, and Using These to Build Your Objective
- Your target market is not familiar with your offering
Solution: Make ____ % of your target market aware of your offering * - Your target market does not know they need your offering
Solution: Educate ____ % of your target market on their need for your offering and to prove how your offering will fill this need * - Your target market does not understand what your offering does
Solution: Show ____ % of your target market what your offering does and to prove the value of your offering will deliver * - Your target market does not value your offering
Solution: Prove to ____ % of your target market how valuable your offering is * - Your target market does not think of your offering first when they think of fulfilling a need that your offering fulfills
Solution: Build brand equity (position your offering as the best of its type) with ____ % of your target market * - Your target market is unfamiliar with all the components of your offering (such as the range of colors, styles, types, etc.) that you offer
Solution: Educate ____ % of your target market about the components of your offering * - Your target market is unaware of the special attributes of your offering (such as an electrical appliance that can be used in Europe as well as in North America)
Solution: Make ____ % of your target market aware of the special attributes of your offering * - Your target market prefers your competitor’s offering
Solution: Show ____ % of your target market why your offering is better than a competing offering * - Your target market does not purchase your offering again when the previous version of your offering requires a replacement (such as when it is worn out)
Solution: Teach ____ % of your target market the value of buying your offering again and again * - Your target market does not like your company
Solution: Inform ____ % of your target market about the value of your company (such as charitable works) *
(The result of this will define your marketing objective!)
I hope you’ve found this helpful! Stay tuned for more information on how to create your marketing plan!